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In a busy world we cut through to meaningful communication

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Hi, I’m Katie – welcome to

WHAT KATIE DID NEXT

If you’re looking for smart, flavour-packed PR that really hits the spot – you’re in the right place.

With over 20 years of experience in the food, drinks and travel industries, I’m a natural communicator with a taste for great storytelling. I help brands serve up strategic stories that sizzle – cutting through the noise and landing coverage that really travels across trade and consumer media.

Whether it’s traditional, digital or KOL storytelling, I craft and curate campaigns that don’t just make headlines – they build brand love, spark conversations, and drive results.

So, pull up a chair, pour a glass – and let’s cook up something brilliant for your brand.

At WKDN my mission is simple:
To help brilliant brands in the food, drink and travel world tell their stories with clarity, creativity, and confidence. By blending strategic insight with heartfelt human connection, I deliver PR that builds reputation, strengthens stakeholder relationships, and drives meaningful engagement. I’m here to make sure your brand doesn’t just show up – it stands out and cuts through.
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What I offer

Thoughtful, results-driven PR that’s as strategic as it is hands-on. Every plan I create is rooted in insight, tailored to your brand and designed to make a lasting impact – not just a quick splash.

From intimate, Michelin-starred dinners for VIP Media to large-scale travel trade show activations, I manage events of all shapes and sizes with calm, confidence, and care.

 

My services also include copywriting, media buying, social media content creation, and stakeholder engagement — all designed to bring your brand to life and keep it front-of-mind.

Need help running a busy press office? Hosting a media roundtable or B2B trade tasting? Or perhaps upskilling your team with a PR masterclass? I’ve got it covered. Whether leading from the front or integrating into your team, I bring a blend of experience, creativity, and warmth to everything I do.

Get in touch

Hungry to know more? Head to my LinkedIn Page

Or, send me a message…

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©2026 What Katie Did Next

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